


Insights for Artists on Spotify
Insights for Artists on Spotify
Insights for Artists on Spotify
Skills
Skills
Skills
UI/UX Design
Concept Redesign
UX Sprint
UI/UX Design
Concept Redesign
UX Sprint
UI/UX Design
Concept Redesign
UX Sprint
Timeline
Timeline
Timeline
1 week
1 week
1 week
Tools Used
Tools Used
Tools Used




Context
Context
Context
Emerging and newly established artists often struggle to access the Spotify for Artists app, where they can view insights and data about their music.
Emerging and newly established artists often struggle to access the Spotify for Artists app, where they can view insights and data about their music.
Emerging and newly established artists often struggle to access the Spotify for Artists app, where they can view insights and data about their music.
Problem
Problem
Problem
New artists face issue in creating a Spotify for Artists account right away, and moreover, they don’t need complex data early in their journey.
New artists face issue in creating a Spotify for Artists account right away, and moreover, they don’t need complex data early in their journey.
New artists face issue in creating a Spotify for Artists account right away, and moreover, they don’t need complex data early in their journey.
Solution
Solution
Solution
To design a music insights dashboard within the main Spotify app for emerging and newly established artists, without the need to switch platforms.
To design a music insights dashboard within the main Spotify app for emerging and newly established artists, without the need to switch platforms.
To design a music insights dashboard within the main Spotify app for emerging and newly established artists, without the need to switch platforms.
Understanding musical insights
Understanding musical insights
Understanding musical insights
Musical insights help artists keep a track of their musical growth by helping them connect with their audience, and make more informed creative moves. Insights can be classified in 4 main categories:
Musical insights help artists keep a track of their musical growth by helping them connect with their audience, and make more informed creative moves. Insights can be classified in 4 main categories:
Musical insights help artists keep a track of their musical growth by helping them connect with their audience, and make more informed creative moves. Insights can be classified in 4 main categories:



Pain points identified for Spotify for artists
Pain points identified for Spotify for artists
Pain points identified for Spotify for artists



Artists' take on inisghts
Artists' take on inisghts
Artists' take on inisghts
Gathering survey insights and taking interviews gave an in-depth understanding in what new and initially established artists really need.
Gathering survey insights and taking interviews gave an in-depth understanding in what new and initially established artists really need.
Gathering survey insights and taking interviews gave an in-depth understanding in what new and initially established artists really need.
Gathering survey insights and taking interviews gave an in-depth understanding in what new and initially established artists really need.



Artists and their needs
Artists and their needs
Artists and their needs



What other apps offer…
What other apps offer…
What other apps offer…



Prototype
Prototype
Prototype
Here’s a look at the final design, structured into five key categories: Audience, Streaming, Revenue, Engagement, and Dashboard. Link to Prototype.
Here’s a look at the final design, structured into five key categories: Audience, Streaming, Revenue, Engagement, and Dashboard. Link to Prototype.
Here’s a look at the final design, structured into five key categories: Audience, Streaming, Revenue, Engagement, and Dashboard. Link to Prototype.














